 MARKET PROFILE Yakima, "The Palm Springs of Washington", is considered an agriculture and farming based town of over 90,000, thanks to its rich volcanic soil and irrigable land. There are currently over 6,500 full time farms, and 6,000 part time farms in operation in the Yakima Valley.  Yakima is located in the south central part of Washington State, 145 miles southeast of Seattle; 201 miles southwest of Spokane; and 185 miles northeast of Portland. With over 300 days of sunshine, Yakima's warm summers and pleasant fall and spring seasons allow for an abundance of outdoor activities. New Northwest Broadcasters Yakima consists of four FM and two AM stations. One of our strongest strategic advantages in this market is our impressive brand equity and awareness; especially our heritage Country station KXDD. We also have exclusive dominance in our Oldies (KARY) and AC Formats (KRSE). Like our sister stations in NNB's other markets, we work hard to achieve results for our customers. Our company offers our employees the best possible training and this helps our clients achieve a maximum return on their advertising investment. Our programming and production departments are the best in the area. Several of our on-air personalities have big market radio experience and have made a lifestyle choice to reside in the beautiful Yakima Valley. |
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  KARY 100.9 FM "Cherry FM" Oldies  KBB0 980 AM "K-USA" News/Talk  KHHK 99.7 FM "Hot 99.7 FM" Rhythmic CHR  KJOX 1390 AM "K-JOX" Sports, ESPN Radio  KRSE 105.7 FM "105.7 BOB FM" Adult Hits  KXDD 104.1 FM "K-X Double-D" Country |
